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ABOUT US

FORM-AI

RESILIENCE IN PHYSICAL & MENTAL WELLBEING

Founded by former Intelligence & Military Officers and Sports Scientists, FORM-AI was established to democratise elite-level strength and conditioning training.

Our goal is to disrupt the fitness industry and move towards science-led improvements to physical and mental wellbeing through fitness apps, training courses and more. The collective experience of our team across military, intelligence, elite sports and scientific research underpins our ethos and direction.

Experts in our field
Experienced Team
ABOUT US

FORM-AI

RESILIENCE IN PHYSICAL & MENTAL WELLBEING

Founded by former Military Operatives and Sports Scientists, FORM-AI was established to democratise elite-level strength and conditioning training.

Our goal is to disrupt the fitness industry and move towards science-led improvements to physical and mental wellbeing, through fitness apps, training and more. The collective experience of our team across military, intelligence, elite sports and scientific research underpins our ethos and direction.

OUR COLLECTIVE EXPERIENCE ACROSS ELITE SPORTS, THE MILITARY AND SCIENTIFIC RESEARCH UNDERPINS OUR ETHOS AND DIRECTION.

We searched the market for a product that would do everything we wanted it to, and couldn’t find one. The market was flooded with unscientific, fad-based fitness apps with a lack of science-based movement protocols. Coupled with the prevalence of musculo-skeletal (MSK) conditions in the UK and the link between moving better increasing strength and resilience, our pathway was clear.

Bringing our team together, whose backgrounds range from military service to helping elite athletes preform to their potential, and rehabilitation of veterans injured in the line of duty, coalesced our goals for FORM-AI to become a definitive digital fitness resource for everyone, at all phases of their physical journey. We foster a culture of preventative care, long-term engagement with our users and a commitment to improving their quality of life.

OUR COLLECTIVE EXPERIENCE ACROSS ELITE SPORTS, THE MILITARY AND SCIENTIFIC RESEARCH UNDERPINS OUR ETHOS & DIRECTION.

We searched the market for a product that would do everything we wanted it to, and couldn’t find one. The market was flooded with unscientific, fad-based fitness apps with a lack of science-based movement protocols. Coupled with the prevalence of musculo-skeletal (MSK) conditions in the UK and the link between moving better increasing strength and resilience, our pathway was clear.

Bringing our team together, whose backgrounds range from military service to helping elite athletes preform to their potential, and rehabilitation of veterans injured in the line of duty, coalesced our goals for FORM-AI to become a definitive digital fitness resource for everyone, at all phases of their physical journey. We foster a culture of preventative care, long-term engagement with our users and a commitment to improving their quality of life.

OUR VALUES

RESEARCH DRIVEN

Our work is founded in scientific research

INNOVATION

We seek to develop and challenge through provable data

SUSTAINABLE

Providing longevity and sustainability of movement for everyone.

Meet The Team

Based in the UK and USA, we're a multi-disciplinary team committed to perfecting our AI-driven platform and improve the health and wellbeing of everyone.

As a personal trainer, FORM-AI is a complete game changer, giving me access to everything my clients need, wherever they are.

Ali M.PT, Dorset UK

Simon Murfin

Director

Joel Peacock

Director

Josh Peacock

Chief Science Officer, Director

Jefferson Huggins

Chief Athletic Officer, Director

Rebecca Wright

Lead Designer

Abbas Afzal

Developer

Barry Rigg

Senior Developer